What is the difference between marketing and digital marketi
Oct 28, 2023 0:25:49 GMT -5
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Post by account_disabled on Oct 28, 2023 0:25:49 GMT -5
Downstream from this it helps us above all to understand where the true value of my product lies for them and this directly influences the marketing levers that I will have to use. Clarification. Above I wrote "for them" in italics because I would like to underline once again that a product rarely has value for everyone the objective and difficulty lies precisely in creating the right product that has value for that specific Person, at the right price and that somehow elevates it to an "improved" status compared to its current condition. In other words, that it makes it better than competing products. How? Let's try to define the concept of competition through some principles We cannot limit the competition solely to products with similar functionality to ours.
Let's not fall into the easy simplification that photo editing servies everything that has similar characteristics is necessarily a competitor PCs and Servers, for example, are similar but are not in direct competition who buys a server to keep at home to work in Word and read email? . In the same way, however, a snack designed specifically for children could compete with a piece of fruit or a cake handmade by grandmother. The implications linked to the positioning and value proposition of this hypothetical snack are evident and this is what we see every day on television from handmade snacks in the mill to the emphasis on natural ingredients.
We cannot study the product consumer competition relationship from afar. This is why JTBDs require constant in depth dialogue with customers, paradoxically also with non customers those who have opted for another solution the explanations of a non choice are perhaps even more interesting. We find confirmation of competition between products only when we find customers who have switched from one to the other. PCs and tablets are competitors only if we find someone who has replaced all the functions of his PC with a tablet.
Let's not fall into the easy simplification that photo editing servies everything that has similar characteristics is necessarily a competitor PCs and Servers, for example, are similar but are not in direct competition who buys a server to keep at home to work in Word and read email? . In the same way, however, a snack designed specifically for children could compete with a piece of fruit or a cake handmade by grandmother. The implications linked to the positioning and value proposition of this hypothetical snack are evident and this is what we see every day on television from handmade snacks in the mill to the emphasis on natural ingredients.
We cannot study the product consumer competition relationship from afar. This is why JTBDs require constant in depth dialogue with customers, paradoxically also with non customers those who have opted for another solution the explanations of a non choice are perhaps even more interesting. We find confirmation of competition between products only when we find customers who have switched from one to the other. PCs and tablets are competitors only if we find someone who has replaced all the functions of his PC with a tablet.
