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Post by account_disabled on Dec 27, 2023 5:38:41 GMT -5
The space on the web is increasingly competitive and all the details can make a difference. Therefore, marketers need to use all the tools at their disposal to be a victorious player. The greatest advantage of the digital medium is precisely the possibility of measuring almost all results and processes with big data. Even with so much data available, most professionals find some difficulty in collecting interpretations about it. Business intelligence emerges as the solution Special Data to facilitate this process and allow a new look at the performance indicators of your business. Due to the technological advance of BI software, it is possible to accompany your clients in real time in the sales funnel . Just how they are reacting to your efforts, the performance of your marketing campaigns and how your performance stands in the big picture. That's a lot of information all together, right? These make it possible to identify behavioral patterns and which are your most profitable clients, making it possible to allocate your budget to an ROI with greater predictability. In this way, it is possible to make assertive decisions, make improvements in the strategy and align it with your operational body. All this based on your own data and with benchmarking of your competition, so that you reduce costs, correct internal processes and find new business opportunities quickly and practically. In short. BI is a way to reduce your time invested in measurement and analysis , and not only depend on semi-annual and annual reports based on constant analysis of how your business is doing.
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